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CarlCravens
Carl D Cravens

Mon

Feb 20
2006

15:17

Game store rejection blues

My apologies for the length here.  I'd really like to hear some 
outsiders' thoughts here before I talk to my local group about it.

(If you read my blog, this the content of my recent blog post and 
there's nothing new it.)

For more than a year now, I've been organizing a little roleplaying
"club"... its primary purpose is to be a networking organization, and
we have twice-monthly social meetings and occasional gaming events (we
just had our first Game Day last weekend).

We started out meeting at restaurants, and near the end of last year,
one of our two meetings moved into a game store just down the street
from me.  The owner of that store had worked hard to get us in there
and has been pretty helpful.  Our Game Day was in that store as well,
but I'm already planning to hold the next game day in "neutral
territory" so I can advertise it at other game stores.  There are four
in our town, three comic-and-game stores and one Hobby Town.

Hobby Town is over on the other side of town from where I live, and
they carried very little roleplaying stuff when I'd last been there,
at least three years ago.  I visited them for the first time in ages
last week and discovered that they'd changed hands, relocated to a
bigger store, and are the _best stocked_ game store in town.  By
Wichita standards, they're huge.  I can't believe I overlooked them
for a _year_ in my promotional efforts.

So I went in there this week with my business card and flyers for the
game club...  when I asked if they would display my flyer, he
immediately asked where we meet.  When I told him that one of our two
monthly meetings was in a game store _on the other side of town_, he
refused to display my flyer on the grounds that it would send his
customers to the competition.  He not only gave my flyer back, he
handed back my business card as well.

This caught me off-guard.  In retrospect, it wasn't so surprising, but
I'm wondering if it's bad business or good business.  This club has
pulled people out of "gaming retirement" and got them interested in
roleplaying again.  We've _created_ customers where there were no
customers before.  We've created cross-exposure, which has encouraged
people to buy games they hadn't looked at before.  It may be small
right now, but we have _created sales_.

And the biggest game store in town says they don't want any part of
that.  Do we create just sales for the store where we have our
meeting?  I don't know... but when I was in Hobby Town last weekend, I
ran into our most regular member at the store.  More of our members
live closer to Hobby Town than they do the store on my side of town,
and I know they buy stuff there.

>From the beginning, I've wanted to keep this club pretty "store
neutral" and avoided meeting in a game store.  But we found ourselves
struggling to find a good meeting place and I broke down and accepted
the store's offer.  And it's worked out fairly well.  It's quiet
(unlike the restaurant) and has a friendly atmosphere.  It will
support some of the activities we want to do (demonstrations and the
like) that we can't do in a restaurant.  But it breaks our "store
neutral" agenda... and it's caused the biggest game store in town to
virtually throw me out on my ear, because they see it as a threat.

So now I'm looking at a tough decision.

When I started taking flyers around to the other game stores, we were
meeting in a neutral location.  The other two game stores haven't kept
track of where we actually meet, and I didn't think anything of
refreshing my tear-tab fliers at all the game stores even after we'd
started meeting at one of them.  I _had_ been concerned about our
"neutrality" and had been looking for a way to get more involved with
the other stores, so I wasn't totally aoblivious to the issue.

The problem I've had is that I've had to _work_ to maintain a
relationship with the other two stores.  The one we meet at *called
me*, sends me email, asks for feedback and regularly tells me the
improvements they're making to the gaming space.  So while I'm
focusing on organizing the Game Day or creating flyers or figuring out
how to keep new attendees, my store-relationship efforts fall to the
wayside and the only store I communicate with is the one that tries to
communicate with me.

So, that tough decision.  Do I leave things as they are, accept that I
may reach only roleplayers that visit one store, and write off any
relationship with Hobby Town and maybe the other stores as well?  Or
do I spurn our most enthusiastically supporting store by moving our
meeting to a neutral location, so that I can get move involved with
all the stores on an equal footing?

It kind of sucks to form an organization that eschews the use of
in-store gaming space because we don't want to play favorites.  By
treating all the game stores equally, we end up holding them at a
distance... we can form relationships with all of them, but they can
only be shallow relationships, because we insist that the relationship
remain "open."  Not just open, but "just friends"... we can't get
serious by having in-store events unless we can do those in-store
events on an entirely equal basis.  Which would only work if all the
stores didn't mind promoting a group that held events in other stores.
And _that_ can't happen anyway, because not all the stores have equal
ability to support events... one of them has down-sized in preparation
to find a new location and has _no_ open gaming space to speak of.
Hobby Town has a very small space, but only for "those they can trust"
because it's near merchandise and out of view of the register.

My goal is to benefit the roleplaying community of my area.  It's not
to support any specific game store, but part of supporting the
community is doing what we can to help the stores thrive.  Being the
neutral party, I want _all_ the stores to do well, I want them _all_
to rake in the cash and see our hobby boom in my area.  But the stores
are, logically, set against each other.  Some stores don't want to
participate in things that build the hobby in general unless they see
more in it for them than for other stores.

I have to say, hooking up with just one game store exclusively would
be _much_ easier.  But it wouldn't build a strong community... it
would promote fragmentation.  If our club is successful as a
single-store club, other stores would be encouraged to support the
formation of competing clubs... which runs counter to my desire to
network the community as fully as possible.  I don't think we can make
four roleplaying clubs work.

So I don't know what I'm going to do.  I need to think about it more
and discuss it with some key club members.  And I'd certainly like to
hear what you, my loyal readers, have to say.

(Keep in mind that Wichita has a population of around 400,000,
counting the surrounding small communities.  We have no dedicated game
stores, and the roleplaying support, even in the largest store, is
pretty slim compared to what I saw in Boston and even Kansas City.
Our roleplaying community is small and/or fragmented... part of what
I'm trying to address.  But any suggestions have to keep in mind our
"small city" status.)

-- 
Carl D Cravens (raven@phoenyx.net)                Gamers List Owner
  [  Wichita RP Community Resource -- http://www.wichitagamers.com/  ]
REALITY.SYS Corrupted: Re-boot universe? (Y/N/Q)
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GAMERS Home Page:  http://www.phoenyx.net/gamers/

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